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What is Efecty Voucher

Cash payment, ZERO chargeback risk.

With real-time confirmation and easy user experience, Efecty is one of the most popular cash payment vouchers in Colombia.

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How Efecty works

The customer journey:

Select Efecty on the checkout page
A reference number is generated
The number used to pay in over 10k locations
The merchant gets the payment confirmation in real-time.

Cash payments are still extremely popular in Colombia

Even though credit card usage has been growing in Colombia, a big part of the country still relies on cash payments, especially considering the accessibility of this method.

It’s your opportunity to increase your customer base in Colombia and make business with one of the most important countries in Latin America. To reach the totality of the customer share in Colombia, global brands should also accept local payments as vouchers, a national preference.

Efecty is one of the most popular payment methods used by the Colombian population to pay from utility bills to online purchases. Connect your business with Colombian consumers by offering the payment option that they are familiar with and trust. With real-time confirmation, Efecty also reduces refunds and provides higher conversion rates, as the payment is confirmed immediately.

Everything you need to connect your business to 99% of the Colombians cities

This is a turn-key solution to reach basically every city in the country since Efecty is present in 99% of the country's municipalities. By offering this payment option, you not only get a wider reach but also gives customers an easier way to buy, with confirmation in real-time.

Benefits

Reach more consumers

Reach the share of the Colombian population who is used to pay with Efecty and other cash vouchers.

Real-time confirmation

Receive the payment confirmation as soon as the customer pays the voucher in the physical point.

Present in the entire Colombian territory

Efecty covers all Colombian territory, with more than 8,000 locations, being present in 99% of the country's municipalities.

Great user experience for your customers

Offer Colombian customers the possibility of paying with a familiar method with the Efecty voucher created by Pagsmile created with the best UX practices.

Simple integration for multiple vouchers

Once you are integrated with Efecty, adding other voucher methods in Colombia with Pagsmile is even easier, because with just one integration you comply with regulations and improve your payment methods in Colombia simply and securely.

Payment methods in Colombia
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