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What is Via Baloto
The most used cash payments in Colombia
Customers can pay for online purchases in cash at 13,500 stores across Colombia. Start offering your clients the most reliable payment method in the country.
Start now
Know more
How Baloto works
The customer journey:
Select Baloto on the checkout page
A reference number is generated
The number used to pay in over 10k locations
Payment is confirmed and a receipt is provided to the customer
Gain your Colombian customers' trust and increase your sales
Even though financial inclusion is growing due to the ongoing development of fintechs, boosted by the increased penetration of mobile devices and the growth of apps, the Colombian population still pays for their online purchases with cash.
ViaBaloto is Colombia’s largest lottery and payment service, completing over 800K transactions a day across 9,500 locations. Payments via Baloto are convenient and trusted by over 85% of the Colombian population.
Offer Via Baloto in Colombia through a local partner
By integrating with Pagsmile you get access to a localized solution that covers all the bases to sell in Colombia, offer Via Baloto and other popular payment methods, get a direct connection with local payment players, market expertise, and regionalized fraud prevention.
Benefits
Reach more consumers
Colombia still has a big number of unbanked adults, with this payment method you allow the consumer to pay without having a bank account or a credit card.
Security for your business
Via Baloto is safer than other methods like credit cards. With this payment option merchants do not have chargeback risk.
Onboarding
How to start
We have an easy and clear onboarding process that will set your business for success.
1
Click ‘begin’
and fill in a short form. One of our payment experts will then get in touch to understand more about your business.
2
Get set
in our test environment so you can get to know our infrastructure
3
Create account
by signing a single contract and passing our KYC and AML tests
4
Onboard
onto our platform. You’ll then be able to activate your merchants using our easy-to-use portal or via API
5
Start converting
across borders and locally with your Pagsmile-powered payment methods
6
